Booking.com, a subsidiary of Booking Holdings, is a leading global online travel agency headquartered in Amsterdam. As of 2024, it offers lodging reservations for approximately 3.4 million properties, including 475,000 hotels, motels, and resorts, and 2.9 million homes and apartments across over 220 countries and territories.
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Booking Holdings’ revenues grew by 11% in 2024 to a total of US$23.7 billion, with net income rising to almost US$6 billion.
- By the end of 2023, shares of Booking Holdings climbed 33.1% from pre-pandemic, increasing from US$2,086.90 to US$2,776.93.
- In March 2024, Booking.com was the most visited travel website in the world, with over 6.6% of global desktop traffic.
- The company led all other competitors, including Tripadvisor and Airbnb, with an average of 559.6 million visitors monthly from April 2022 to January 2024.
Key Facts
Booking Holdings operates in all travel sectors with brands like Priceline, Agoda, Kayak, and OpenTable under it. In 2024, this segment set a new high with more than 1.1 billion room nights booked. Booking Holdings also made its entire revenue in 2024, at nearly US$24 billion.
Booking.com Revenue
According to Booking.com statistics, the platform saw revenue growth of 11% in 2024 versus the previous year. Total revenue for the company was approximately US$23.7 billion in that year, made up of merchant, agency, advertising, and other revenue sources.
Booking.com Stock Prices
Booking Holdings Competitor Stock Prices: pre- and post-COVID Company Pre-COVID High November 2023 Price
% Change
Booking Holdings $2,086.90 $2,776.93 33.10% Airbnb Inc.* 139.25 116.34 -16.50% Expedia Group $138.27 $94.90 -31.40% TripAdvisor Inc. 64.06 14.63 -77.20% Trip.com Group Ltd. 45.75 34.46 -24.70% Marriott International Inc. 152.73 186.63 22.20% Trivago N.V. 7.44 1.11 -85.10%
Booking.com Top Destinations
Booking.com statistics have revealed its top trending travel destinations for 2024, as ranked from the highest year-on-year booking increase.
Leading Travel Websites
For March in 2024, Booking.com ranked as the highest in world visitation among travel and tourism sites.
Leading Travel Sites By Monthly Visits
From April 2022 to January 2024, Booking.com constantly held the highest position as an online travel and tourism website in the world.
Booking.com Gender Diversity Of Employees
Commitment has been expressed and shown in real-time and strongly covers the breadth of the business operations of Booking Holdings on diversity, equity, and inclusion (DEI) globally.
Booking.com 5-year Cumulative Total Return
This is an investment, at least for an investment of US$100, holding to Booking Holdings’ common stocks. By the end of 2023, this investment would have amplified to approximately US$205.94, doubling the investment within five years.
Booking Holdings Financial Performance
In 2023, travel demand surged significantly for Booking Holdings in Asia and Europe, propelling the number of room nights booked through its services relative to the previous year’s figures.
Conclusion
Booking.com statistics indicate that the platform has firmly established itself as an online travel industry leader, earning its global recognition. A solid combination of revenue growth, user engagement, regional listings, advanced technology, and sustainable practices sets its services as the frontrunner in setting benchmarks in the industry. As travel demand recovers and penetration increases, the strategic initiatives taken by Booking.com ensure its continuous success in the coming years.
